The Forgotten East


Direction + Design

Client: 1107M / Cong Ma (Masa)

Art Direction
Operations Manager
Creative Strategy
Marketing Strategy
Content Creation

An interactive exhibit on China’s role in fashion and jewelry design: operating at the intersection of retail and installation art.

My responsibilities included operations management, sales, merchandising, tours, capturing and creating content for digital presence, public outreach using Splashthat, Mailchimp, and Instagram, establishing and maintaining effective relationships with customers through concise communication of the project status while identifying and eliminating project incongruities along the way.
Staff tee mockup 



Digital assets

Poem tee mockup






Mark